Wool Carpet

Our wool carpet ranges are all made from 100% wool — entirely free from plastic fibres in the pile. We have options that are made from 100% British Wool and also free from synthetic dyes and chemical treatments including flame retardants and moth prevention.

For our undyed ranges, the natural, undyed colourways you see are produced by blending different fleece shades rather than applying chemical dyes, giving each carpet a depth and subtlety of tone that dyed alternatives simply cannot replicate.

Because wool is a natural protein fibre, it is inherently low in VOCs (volatile organic compounds) — the airborne chemicals that off-gas from synthetic carpets and adhesives and can affect indoor air quality. It does not require the addition of stain treatments, flame retardants or anti-static chemicals to perform well, making it one of the most straightforward choices for households that want to reduce chemical load in the home.

Wool is also naturally resilient. The structure of the fibre allows it to compress under foot traffic and return to its original shape, which means a well-made wool carpet will hold its appearance for longer than a synthetic equivalent — particularly in high-traffic areas like hallways and stairs.

We offer ten wool carpets across a range of pile constructions — loop, twist, rib and flatweave herringbone — spanning entry-level British wool through to premium, heritage-breed undyed wool. Whether you're looking for a hardwearing everyday carpet or a luxurious statement floor, there is a wool carpet in our range to suit.

Not sure which is right for you? Order samples or speak to our team - we're happy to advise on both domestic and trade projects.

Frequently Asked Questions About Wool Carpet

What makes wool carpet different from synthetic carpet? The fundamental difference is the fibre itself. Synthetic carpets — whether nylon, polypropylene or polyester — are made from plastic-based fibres that are manufactured using petrochemicals. Our wool carpets contain no plastic fibres in the pile. Wool is a natural protein fibre that does not require synthetic dyes or chemical treatments to perform well, and does not off-gas VOCs in the way that synthetic carpet materials often do. It also has a natural resilience that allows it to recover its shape after compression — something synthetic fibres replicate less effectively over time.

Is wool carpet non-toxic? Our wool carpets are free from flame retardants and stain treatments. Several of our ranges are also free from moth treatment and synthetic dyes. The undyed colourways are produced by blending natural fleece shades rather than applying chemical dyes. Wool is a natural protein fibre that is inherently low in VOCs. We would always recommend checking the specific product details for each carpet, as individual specifications vary across our range.

Is wool carpet suitable for people with allergies? Wool carpet can be a good choice for many allergy sufferers, though it's worth understanding the nuances. Wool does not harbour dust mites in the way that warm, humid environments do — its natural moisture management properties make it less hospitable to dust mite populations than some synthetic alternatives. However, a small number of people have a specific sensitivity to lanolin, a natural oil present in wool fibre. If you have a known wool sensitivity, we'd recommend ordering a sample and testing it before purchasing.

Is wool carpet suitable for stairs?
Yes — wool is one of the best natural fibre choices for stairs. The natural resilience and springy structure of wool fibre means it compresses underfoot and recovers its shape, which helps it maintain its appearance in the high-traffic, high-wear environment of a staircase. Our Bramham Loop, Bramham Rib and Cumbrian ranges are all suitable for stairs. The Brunton, due to its particularly thick pile, is less appropriate for stairs — please check individual product pages for stair suitability guidance.

What wool carpets are suitable for stairs? The Bramham Loop, Bramham Rib, Cumbrian Loop, Cumbrian Twist and Cumbrian Herringbone Weave are all suitable for stairs. The Brunton Luxurious Wool Loop is less appropriate for stairs due to its thick pile construction. We always recommend professional fitting for stair installations to ensure a clean, safe and long-lasting result.

Where does your wool come from? Many of our wool carpets are made from 100% British wool. Several products in our range, including the Cumbrian series and the Heritage Breed range, use wool sourced from specific British sheep breeds — including Herdwick sheep from the Lake District. The colourways in these carpets are produced by blending different natural fleece shades rather than using chemical dyes, which means the colour palette is entirely determined by the natural variation between breeds and individual animals.

Does wool carpet shed? Some shedding of loose fibres is normal in the first weeks and months after a new wool carpet is fitted, particularly with cut pile constructions like twist carpets. This is not a defect — it is simply loose fibres working their way out of the pile during the settling-in period. Regular vacuuming will help manage this and shedding will reduce over time. Loop pile carpets typically shed less than cut pile constructions. Refer to the individual product pages for specific care guidance.

How do I clean and maintain a wool carpet? Regular vacuuming is the most important maintenance step — this removes surface dirt before it works its way into the pile. For some of our wool carpets, a vacuum with a beater bar on a gentle setting is appropriate, though some products recommend suction-only — check the individual product care instructions. For spills, act quickly, blot rather than rub, and work from the outside of the spill inward. Avoid soaking the carpet with water or liquid cleaners. For stubborn stains, use a specialist wool carpet cleaner. Do not use bleach or solvent-based cleaners on wool.

How much does wool carpet cost? Our wool carpets start from £29.95/m² for the Bramham Loop and Bramham Rib, through to £98.95/m² for the Brunton Luxurious Wool Loop. All prices are per square metre and free UK mainland delivery is included. We strongly recommend ordering samples before purchasing — colour and texture can look very different on screen compared to in your own home under your own lighting conditions.

Is wool carpet good value compared to synthetic carpet? Wool carpet can cost a little more upfront than synthetic alternatives but the difference is far less than it used to be. Wool tends to retain its appearance for longer — particularly in high-traffic areas — which can make it more cost-effective over the full life of the floor. The absence of synthetic chemical treatments is also a consideration for households where indoor air quality and chemical load matter. Ultimately the right choice depends on your budget, the room, and what matters most to you in a floor covering.

Are wool carpets prone to carpet moths?
Wool carpet can be susceptible to carpet moth damage — this is worth knowing before you buy. Carpet moth larvae feed on natural protein fibres, and wool is one of their preferred materials. The risk is highest in undisturbed areas that are rarely vacuumed — under furniture, along skirting boards and in corners — where larvae can feed undisturbed over time.

The good news is that carpet moths are entirely manageable with the right habits. Regular and thorough vacuuming — including the edges of rooms and underneath furniture — is the single most effective preventative measure. Moving furniture periodically to vacuum underneath it, and keeping rooms well-ventilated, significantly reduces the conditions in which moths thrive.

It is worth noting that several of our wool carpets are deliberately free from moth prevention chemical treatments — this is a conscious product choice for households that want to avoid synthetic chemical treatments in the home. If this is a consideration for you, we'd recommend factoring in a regular vacuuming routine and being vigilant particularly in the first couple of years of ownership when any loose fibres can attract moth activity.

If you suspect an active moth infestation, treat it promptly — the longer it is left, the more damage can occur. Our Info Hub has a guide to identifying, treating and preventing carpet moths which is worth reading before and after purchase.

Is wool carpet suitable for homes with pets? The honest answer is that it depends on the pet and the situation. Wool carpet has some genuine advantages in a pet household — its natural resilience means it recovers well from the compression of paws and claws, and its fibre structure means it doesn't show footfall and wear as quickly as some synthetic alternatives.

However, there are some real considerations to weigh up. Loop pile wool carpets — including our Bramham Loop and Cumbrian Loop — have a construction that can be vulnerable to pets with a habit of catching their claws in loops and pulling at the pile. If your pet is likely to do this, a cut pile or flatweave construction such as our Heritage Breed or Cumbrian Herringbone Weave would be a more practical choice.

Wool fibre is also absorbent by nature — it will soak up liquid spills and pet accidents more readily than a non-absorbent synthetic fibre would. Acting quickly to blot and treat any accidents is important, and persistent moisture can cause odour if not dealt with thoroughly.

If your household has a very active pet, or a young animal still being trained, it may be worth considering whether now is the right time for a wool carpet, or whether waiting until the pet is older and more settled would give the carpet the best chance of a long and good-looking life.